Liz H. Kelly to share book marketing tips at WBNA-LA workshop

Liz H. Kelly will present book promotion strategies for authors at a Women’s National Book Association–Los Angeles workshop on June 27 in Reseda. The session will focus on publicity, book marketing checklists and how writers can attract media coverage and sales.

Why it matters: - The workshop is aimed at helping authors turn books into marketable brands and reach readers, agents, publishers and media outlets. - Kelly’s presentation centers on publicity tactics that can help authors build visibility and credibility, which can support book sales and speaking opportunities. - The event also brings together two book-industry speakers with different but related focus areas: publicity strategy and book proposal development.

What happened: - Liz H. Kelly will present at Women’s National Book Association–Los Angeles’ workshop, “Bring Your Book to Life: How to Set Your Book Up for Marketing and Sales Success,” on Saturday, June 27, 2026. - The workshop runs from 11:00 AM to 1:00 PM at 18700 Sherman Way, Suite 118, Los Angeles, CA 91335, in Reseda. - WBNA-LA is hosting the event. - Debra Eckerling, described as a book proposal expert, speaker and podcaster, will also present. - Kelly said she is honored to share author marketing tips and wrote "Award-Winning Publicity" to help authors increase awareness, build thought leader credibility and drive business and book sales.

The details: - Kelly will discuss her 8-step publicity process for promoting a brand with a “Wow Story” that can get reporters interested. - The workshop will cover how authors can build visibility, attract readers and create a book marketing strategy. - Kelly’s book "Award-Winning Publicity" includes a Book Marketing Checklist with 75 steps to take before, during and after publishing. - Kelly plans to share case studies on earning media interviews on outlets including CNN, PBS, Fast Company and NPR. - Kelly pointed to a Goody PR placement that secured a 20-minute feature on Pioneer PBS for an author client, and that segment won an Upper Midwest Regional Emmy Award. - The event listing includes RSVP registration through Eventbrite. - Kelly is the author of three books, including "Award-Winning Publicity: 8 Media Boosters to Magnify Your Story," which is listed as a No. 1 new release on Amazon in Public Relations. - Debra Eckerling will discuss developing a compelling book proposal, clarifying a vision and attracting agents and publishers. - Eckerling is the author of "52 Secrets for Goal-Setting and Goal-Getting: How to Stay Focused, Grow Your Network and Get More Done in Less Time."

Between the lines: - The event is part of Kelly’s summer speaking tour, which suggests a broader effort to position her book as a practical guide for authors. - Kelly’s emphasis on earned media and a “Wow Story” points to a PR-first approach rather than paid promotion. - The mix of publicity strategy and proposal coaching suggests WBNA-LA is framing book success as a blend of packaging, positioning and media outreach. - Kelly’s background includes more than 20 years in PR and marketing, and Goody PR’s client coverage has included the TODAY Show, CNN, BBC World News, NPR, TIME, People and Forbes. - Goody PR has won six industry awards, including honors tied to a national publicity campaign for American Paper Optics / Eclipse Glasses.

What's next: - Kelly is scheduled to give a Book Talk at Barnes & Noble Santa Monica on Wednesday, August 6, 2026. - The WBNA-LA workshop may be used by authors looking to refine their publicity plans before future launches, pitches or media outreach. - Kelly’s broader summer appearances suggest more author-focused events could follow.

The bottom line: - Kelly is using the WBNA-LA stage to pitch a simple message: authors need a clear story, a media plan and a repeatable marketing process to stand out.